MPI SBO: How to Solicit Strong & Effective Testimonial
Lisa Speer panned for gold, not in a riverbed or deep within a cave walls’ veins. Instead, she targeted a much more valuable and easily accessed resource: her satisfied clients.
In the March 20th, one hour Zoom education session hosted by Meeting Professionals International’s Small Business Owners (MPI SBO) community council, the founder of Speerhead Solutions, a strategic branding business, said that “Testimonials are gold. But simply asking for one doesn’t ensure