HOTEL HAPPENINGS & PROGRAM PROMOTIONS – AUGUST 2021
The Saints go marching in to newly-renamed Caesars Superdome in New Orleans, LA.
RENAMED, RENOVATED AND THE BRAND NEW
The kickoff won’t be until February 2025 for the New Orleans Saints and Caesars Entertainment rebrand of New Orleans’ iconic downtown stadium as the Caesars Superdome. The 20-year, exclusive naming-rights partnership means the Caesars Superdome will host all Saints home football games, and Super Bowl LIX to be played in February 2025. The building will also host the 2022 NCAA Men’s Final Four, the annual Sugar Bowl and College Football Playoff contests, a variety of concerts and hundreds of other annual events including Essence Festival, the Bayou Classic football game between Grambling State and Southern University, the New Orleans Bowl and the Louisiana State High School Athletic Association Football Championships. Caesars Superdome will stand as testament to Caesars’ commitment to the New Orleans Saints and to the city of New Orleans as it embarks on a $325 million renovation to transform Harrah’s New Orleans into Caesars New Orleans. “This partnership sends a strong message about the positive future for the New Orleans Saints, Caesars Entertainment, and the entire state of Louisiana,” said Saints Owner Gayle Benson. “
The flames from the large stand-alone heater flicked closer to my hair with each breezy gust. I have thick, long curly hair. One errant spark and both my hair and the nightmarish trauma witnessed by the guest seated across from me would turn this corporate event from a fun, relaxing tropical party in the hotel gardens, to absolute disaster.
A short while back there was a viral-bound joke that if vaccination site managers wanted to have their operations, appointments and follow through go smoothly, they should turn to meeting and event planners. The joke continued that not only would the task be done skillfully and to everyone’s satisfaction, but all those seniors who had endured standing in long lines, (sometimes throughout the night), unsure if they’d even score a shot, would have been served snacks, a drink and maybe even a chair. I was likely among the meetings & event Insiders who didn’t see the surface humor in the proposition. I had discussed that same “duh moment” ad nauseum with industry friends and my husband and wondered why no one in charge hadn’t already figured that out. Who better to strategize all the minutia of appointments, parking, cue lines, qualified staff, and follow up visits to fulfillment, than a planner?